Steve Castner - UX Designer

ultraPacer Pre-Race Email

Overview

ultraPacer is a web tool that helps ultra runners create plans for races and long runs. The tool uses course data and runner preferences to generate split-time tables, which users can further customize by adding notes.

Problem

Athletes and crews had to reference too many sources of information for race weekend

Date

Aug. 2024

Sprint

1 week

Roles

Product Designer

Deliverables

High fidelity mockups

Full case study coming soon

Highlights underutilized functions

By mentioning it ahead of the race, I hope to encourage users to record and use activities so that they can get more out of ultraPacer in the future

Next steps

More robust event information, logistics, and resources (parking locations, drive times, projected arrival times in itinerary, offline maps, etc); downloadable pdfs of plans and itineraries; additional user interviews with crew members.

Future plans

Native mobile app to replace the email as an offline resource

One-stop shop

This email gives athletes and crews a single, tailored source of truth for race weekend - it compiles relevant links and summarizes pre-race and race day itineraies. It is a proof of concept for some new additional event information (added in the course creation update) and how it can be handed off to different users.

Targeting a new user - the crew member

This email is sent to the athlete through ultraPacer, but it is designed as an easy way to get the athlete and crew on the same page by simply forwarding the email to crew members.

Links to general event information

Links to athlete’s pace plans with overviews

Article on using ultraPacer plans on a smart watch on race day

Call to action for post-run engagement on ultraPacer

Summary of pre-race events

General crew and pacer information

Words of encouragement and second call to action for post-race engagement

Drop me a line

stevenmcastner@gmail.com

More Work

ultraPacer Athlete Dashboard

Run smarter to run harder